Home shopping, also called DRTV (Direct Response Television) or teleshopping, is a successful form of direct response marketing. The viewer has the option to directly order the products and/or services that are shown during a home shopping program. Despite the fact that direct marketing via the Internet has taken off, home shopping is still popular and effective in increasing brand awareness.

The benefits of home shopping advertising:

  • Instant response
  • Direct contact and sales to the consumer
  • National reach
  • Collecting data
  • Relatively low broadcast costs

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Home shopping, a successful form of Direct Response Marketing