"Radio is everywhere. As many as 92% of all Dutch people listen to the radio every week: at home, in the car or at work"

Every day of the week, people in the Netherlands listen to radio for an average of 3 hours a day. Radio is an integral part of our daily lives. Besides the desired music genres, the popularity of deejays largely determine the popularity of a radio station. Significant changes have taken place in the radio landscape in recent years. The radio market has become clear, it is now operated by a select number of market players. Online radio stations offer, among other things, forms of digital advertising.

The radio landscape has to evolve constantly. For example, there are now many online radio stations offering forms of digital advertising, among other things.

Good radio advertising is not that easy. The advertisement has to stand out, be unique, evoke a feeling in someone, linger. A good slogan that sticks, or a song you can't get out of your head. With some ads you know what it's about after just one second of listening, the power of repetition.

Thanks to low production costs, radio advertising is efficient and quick to deploy. Radio is a medium that should not be underestimated!

Want to know what radio can do for you?